B2B Revenue Marketer — Full-Funnel Growth Through Demand Gen, ABM & AI
I'm Saswata Mukherjee — a versatile B2B marketing leader who works the entire revenue funnel: demand generation, lead and account qualification, account-based marketing and sales enablement, increasingly powered by AI. I help enterprise and SaaS companies turn pipeline into revenue, not just leads into names.
One marketer, the whole funnel — demand gen to revenue
I'm a B2B marketing leader with over a decade of experience across the full revenue funnel — demand generation, lead and account qualification, account-based marketing, and sales enablement. Rather than specializing in a single channel, I connect demand gen, ABM, paid media, SEO/SEM and lifecycle nurturing into one system built to convert pipeline into revenue, increasingly with AI accelerating account research, intent analysis and personalization along the way.
I work closely with sales and cross-functional teams to turn commercial priorities into measurable marketing programs — from ICP definition and account prioritization to campaign execution, reporting and revenue attribution. I'm comfortable operating hands-on inside campaign platforms as well as presenting results at the executive level.
Currently leading Account-Based Marketing at Schneider Electric — one part of a broader full-funnel practice spanning demand generation, paid media and marketing technology — working across the US, UK and Germany markets alongside sales teams, agency partners, and platforms like Demandbase, HubSpot and Salesforce.
Where I've driven growth
A track record of scaling demand generation, account-based and full-funnel growth programs across enterprise B2B and SaaS organizations.
- Lead global, revenue-focused growth programs for high-value enterprise accounts across the US, UK and Germany — blending account-based marketing, demand generation, paid digital, email and personalization to accelerate pipeline.
- Partner with Sales on ICP definition, account prioritization and buying-group engagement, translating commercial priorities into measurable marketing programs.
- Delivered a 30% increase in marketing ROI and improved pipeline velocity by 30%+ through integrated account engagement and sales alignment.
- Built executive dashboards and reporting frameworks linking marketing activity directly to ROI and pipeline contribution.
- Led global demand generation and performance marketing programs across multiple regions to grow qualified pipeline and customer acquisition.
- Built and scaled integrated inbound and outbound engines spanning paid digital, organic search, email, content and marketing automation.
- Reduced CPL by 45% through improved audience targeting, segmentation and campaign optimization.
- Led cross-channel performance analysis to identify CAC/CPL efficiency and conversion opportunities.
- Executed and optimized paid search, digital campaigns and organic search initiatives to increase qualified traffic and demand.
- Implemented marketing automation and lead lifecycle frameworks, improving prospect movement from acquisition through nurturing.
- Optimized conversion rates through landing-page and funnel enhancements, supported by A/B testing.
- Executed SEO, SEM and paid marketing campaigns that increased online visibility and drove targeted traffic.
- Developed integrated digital strategies that strengthened brand visibility, search presence and engagement.
- Managed segmented email marketing and social media programs supporting campaign initiatives.
Programs & case studies
A sample of demand generation and account-based growth programs I've built and led. Client names are withheld for confidentiality.
Full-Funnel Demand Engine & Marketing Automation at Scale
Built and scaled an integrated inbound and outbound demand generation engine — paid digital, organic search, email and marketing automation — with lead scoring and nurturing to move prospects from acquisition to sales-ready pipeline.
Enterprise ABM Program for a National Restaurant Franchise Network
Built a detailed 1:1 account-based marketing strategy for a major multi-brand restaurant franchise organization — including franchise landscape analysis, decision-maker mapping and a route-to-market strategy aligned to the account's centralized procurement structure.
Trade-Show-Driven Pipeline Across US & UK Retail Accounts
Built a full-funnel growth story framed around the AIDA model, connecting major US retail trade show activity and UK enterprise retail outreach directly to sales meetings and qualified pipeline.
Germany Growth Orchestration & Regulatory-Led Content
Led a full visual redesign of a 19-slide LinkedIn thought-leadership program for retail accounts in Germany, grounded in regional sustainability and building-regulation frameworks, alongside a research-to-sales-handoff campaign calendar with agency partners.
Full case study details, decks and results available on request for prospective clients.
Tools & expertise
Strategy & Leadership
Performance & Paid Media
Marketing Technology
Analytics & Optimization
AI-Augmented Marketing
Certifications
Let's grow your pipeline.
Whether you need a demand generation engine that connects to revenue, an account-based program for a defined set of target accounts, or a fractional growth lead who can run the whole funnel — I'd love to hear about it.